The project leaders visualize building a coalition of cross-sectored, like-minded stakeholders who are involved in raising awareness to minimize iodine deficiency in women of reproductive age.

It is envisioned to involve International Organizations, Industry (salt and food and feed), Medical Professionals (especially Endocrine, Obstetrical & Pediatric Societies, Patients’ Organizations), and Ministries of Health, among others. The objective is to set a path via the project leaders to these opinion leaders in order for them to spread the message not only through traditional instructional methods but more so by using social media and other means of communication.